Branding | Logo Design
Timberwood Crossing needed a new logo. The client hated the existing one, so I got to start from scratch and explore several directions for a completely new mark. I looked at form, typography, and how the logo could represent the character of the development before narrowing in on a primary direction. From there, I refined it through additional rounds of mockups and iteration before arriving at the final logo now used for
Timberwood Crossing.
Timberwood Crossing.
Exterior Signage
Logo Development
The final mark was meant to represent a trio of trees while maintaining a contemporary, luxury feel. The client didn't want clear tree imagery, so a more abstract representation was used.